The results provided by the Conseil National des Centres Commerciaux point to a slight increase in turnover in 2021, and a strong recovery in early 2022. Consumers continue to favour physical shops on the outskirts of towns.
"2022 will be the year of recovery and regaining ground", announced Jacques Ehrmann, President of the Conseil National des Centres Commerciaux (CNCC), confidently at the presentation of the organisation's results on March 9th 2022. With turnover almost normalised in the second half of 2021 and "strong marketing momentum", the CNCC says it is economically resilient. "In the second half of the year, their turnover only fell by 4.5% compared to 2019, a reference year with strongly increasing transformation rates and average baskets," Jacques Ehrmann points out.
Despite the restrictions and periods of restraint, the number of shopping centre visits in France is almost equivalent to that of 2020 (-0.8%). Turnover is even up by 1.9% for the year 2021, despite consumption in a downturn. The Conseil National des Centres Commerciaux has more than 400 member companies representing more than 800 retail sites in France, 1 in 5 of which are located in city centres.
"Concerning 2022, the recovery is coming. The month of January saw a 9.5% increase in shopping centre footfall compared to the same period last year", says Gontran Thüring, General Delegate. The transformation rate and the average basket are up by 10 points compared to 2019.
Omnichannel hubs
Faced with e-commerce, the CNCC aims to play a complementary role. With physical commerce still accounting for 85% of trade, shopping centres plan to position themselves as omnichannel hubs with turnkey solutions: delivery lockers, click&collect areas, return of online purchases to shops, concierge services, local warehouses, etc. "Furthermore, centre rents offer a better ROI than digital platforms," argue the CNCC spokespersons. Finally, in order to welcome new retailers, the council would like to be able to encourage the establishment and development of DNVBs in physical spaces by regulation in order to renew leases and broaden the customer base.
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