Live from the Platform Pioneer Summit held at the Palais Brongniart in Paris on 27 and 28 April 2022, Mirakl unveils a series of announcements: the acquisition of Target2sell and the launch of Payout, its global payment solution.
In front of more than 500 e-commerce and marketplaces decision-makers, gathered for the Platform Pioneer Summit organised by Mirakl, the world leader in marketplaces software solutions made several major announcements on 28 April 2022.
The first, the acquisition of Target2Sell, an artificial intelligence (AI) platform dedicated to personalising the customer experience, which enables sellers to boost their sales by offering personalised recommendations in real time. The expected synergies are numerous. "This acquisition marks a new step in developing the shopping experience on marketplaces," explained an enthusiastic Adrien Nussenbaum, co-founder of Mirakl, on the stage of the Palais Brongniart's large auditorium.
Target2Sell has built a suite of innovative solutions, driven by artificial intelligence tools, that provide e-commerce operators with advanced personalization capabilities for their shopping journey. The company currently supports more than 100 retailers worldwide.
With the acquisition of Target2Sell, Mirakl's deployed marketplaces will be able to significantly expand their assortment to meet the changing needs of a much larger customer base. "Mirakl's vision has always been to empower our customers to easily launch and scale their marketplaces. The acquisition of Target2Sell and the new features of our platform will allow us to continue to provide the technology, ecosystem and expertise needed to grow their market share while maintaining their unique DNA," said Philippe Corrot, co-founder and co-CEO of Mirakl.
Payout, a new payment solution built into the platform
Another flagship announcement, Mirakl innovates with the launch of Payout, its new payment solution. Its aim? To simplify the expansion of international marketplaces. The integration of international sellers presents new challenges in terms of financial issues, regulatory compliance, exchange rate management and currency payments. Payout, Mirakl's new payment solution, is announced for autumn 2022. The solution will be fully integrated into Mirakl's flagship product, Mirakl Marketplace. It will simplify payment activities, meeting the needs of marketplace operators and sellers.
Mirakl is also unveiling a number of other new features, such as "One Creditor" for B2B players and automated registration of third-party sellers on marketplaces. These new features build on the strong momentum of the French unicorn.
Mirakl, which in 2021 exceeded $100 million in annual recurring revenue with over $4.3 billion in transactions on its marketplaces. In September 2021, the company completed a record $555 million Series E round led by Silver Lake, valuing it at more than $3.5 billion, up 230% in one year.
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