The e-commerce giant announced on Wednesday (March 3) that it will close its 68 "4 Star" stores and bookstores in the U.S. and the U.K., Reuters reports.
Amazon plans to close its 68 bookstores, pop-ups and stores selling toys and housewares in the U.S. (66) and U.K. (2), ending some of its longest-running retail experiences in the physical world.
The Seattle-based giant said it would focus more on its food markets (Amazon Fresh and Whole Foods but also Amazon Go and Amazon Style stores) and a department store concept in the future. Amazon also wants to develop its technology called "Just Walk Out", which allows customers to pay automatically when they leave the store, without going through the checkout.
After opening its first bookstore in Seattle in 2015, Amazon has been experimenting with an array of retail ideas: cashierless convenience stores, supermarkets and a so-called "4 Star" format in which it sells toys, housewares and other goods. The store carries only the products most popular with customers, i.e., those rated 4 stars and above on the website.
Amazon to close its 68 "4 Star" stores and bookstores
The e-commerce giant announced on Wednesday (March 3) that it will close its 68 "4 Star" stores and bookstores in the U.S. and the U.K., Reuters reports.
Amazon plans to close its 68 bookstores, pop-ups and stores selling toys and housewares in the U.S. (66) and U.K. (2), ending some of its longest-running retail experiences in the physical world.
The Seattle-based giant said it would focus more on its food markets (Amazon Fresh and Whole Foods but also Amazon Go and Amazon Style stores) and a department store concept in the future. Amazon also wants to develop its technology called "Just Walk Out", which allows customers to pay automatically when they leave the store, without going through the checkout.
After opening its first bookstore in Seattle in 2015, Amazon has been experimenting with an array of retail ideas: cashierless convenience stores, supermarkets and a so-called "4 Star" format in which it sells toys, housewares and other goods. The store carries only the products most popular with customers, i.e., those rated 4 stars and above on the website
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