A business developer, almost everyone knows, is someone who, by definition, will develop a company's business. It is a job that is part of the commercial duties of a company.
But very often, when we talk about this job, the first image that comes to mind is not necessarily very positive, as we have been scalded by salesmen and saleswomen who are as welcome as mosquitoes at a patio party.
So before we get out the electric racket, let's put this ever-changing profession into perspective. Here are 3 preconceived ideas that are enduring:
A business developer is someone who tries to convince
FALSE: in 2022, a business developer is first and foremost someone who actively listens, who seeks to understand how his or her product can meet your needs and who adapts his or her speech to your real motivations.
In 2022, we don't sell, we make people buy!
A business developer is someone who lives in his car
FALSE: in 2022, a business developer uses the modern tools at his disposal.
Linkedin, emails with all the automation techniques, the telephone and video-conferencing. Using these tools requires developing technical and editorial skills.
Physical contact is still considered very important and appreciated, but more in the maintenance phase of the customer relationship.
To become a business developer, all you need is a little bit of flair
FALSE: in 2022, it is not enough to know how to convince someone to sell a product.
The business developer needs to develop rare skills such as empathy, analysis, resilience, etc. It is a well-rounded profession, which explains the need for training and the great careers that the best people have.
This profession is therefore particularly sought after today, and those who do it embark on successful careers, with very motivating salaries. It is also a profession that can lead to interesting cross-functional developments.
To become a Business Developer, there is no need for long studies or specialised schools, you need to have sufficient soft-skills: good interpersonal skills, a taste for challenges and a strong interest in digital technology.
Comments